Iconic 400 Fire

The Iconic 400 Fire brings a refined, contemporary glow to any living space, finished with a striking black glass frame that suits modern interiors beautifully. Designed as a centrepiece, it transforms a plain wall into a warm focal point and sets the mood the moment it is switched on. With a deep fuel bed, mirrored side glass and a sleek Vitae steel frame, it delivers genuine visual depth and a premium feel. Whether you are relaxing in the evening or entertaining guests, this electric fire elevates the atmosphere of the room.

Designed for media walls

This model is ideal for building into a bespoke feature wall, slotting neatly into an existing opening or a purpose-built recess for a clean, integrated finish. When planning your aperture, allow for the unit dimensions of 315 mm deep, 532 mm wide and 613 mm high. As an electric appliance there is no flue or chimney requirement, so installation is straightforward and flexible. It simply needs a suitable electrical connection, and because it runs cooler than a traditional fire, it pairs comfortably with a television mounted above. Explore the full collection of media wall electric fires to find your ideal layout.

Flame realism and control

The LED flame effect creates a convincing dance of light across the glowing ember fuel bed, with the option to adjust brightness to suit the time of day. You can personalise the look with a choice of 13 fuel bed colours and 7 downlight shades, select your preferred flame style and even enable authentic crackling log sounds. During warmer months, run the flames on their own without any heat output, so you can enjoy the ambience all year round. A stylish remote handset is supplied, and a 7-day programmer lets you set the precise day and time for the fire to operate.

Heat and running cost

The thermostatic heater delivers instant warmth at the press of a button, with 100% efficiency at source. Running the heater at full output costs roughly 25p per kWh based on typical UK electricity rates in late 2025, while flame-only mode keeps costs very low when you simply want the visual effect. The surface stays safe to the touch, making it a reassuring choice for family homes.

Take a moment to review the full specifications below, or browse the wider Iconic range to compare sizes and styles before you buy.

Specifications

• Dimensions (Depth x Width x Height): 315 x 532 x 613 mm
• Heat Output: 0.75-1.5kW
• Colour: Black