Iconic 2000 Landscape Electric Fire

The Iconic 2000 Landscape Electric Fire is the flagship of the Iconic line, stretching a full two metres wide to make a genuine statement in any room. Its sweeping landscape proportions are made to be recessed into a feature wall, where the glow becomes the natural heart of your living space. Whether you are settling in for a quiet evening or entertaining guests, this fire fills the room with warmth and atmosphere. It is the kind of centrepiece that draws every eye the moment you walk in.

This model sits within our wider range of media wall electric fires, giving you a sleek, contemporary focal point with no compromise on character.

Designed for media walls

Built specifically for media wall installation, the Iconic 2000 slots neatly into a purpose-built recess for a clean, flush finish. To help you plan your aperture accurately, the overall dimensions are 301 mm deep, 2032 mm wide and 611 mm high. Because it is a fully electric appliance, there is no flue or chimney to accommodate, which keeps the build simple and flexible. You will need a suitable mains electrical supply within reach, and if you intend to mount a television above the fire, always allow appropriate clearance and follow the installation guidance to manage heat safely.

Flame realism and control

The LED flame effect delivers a lifelike dance of light, paired with a glowing ember fuel bed whose brightness you can adjust to suit the mood. You can also choose between flame settings to find your favourite look, and add authentic crackling log sounds for an immersive touch. During warmer months, run the flame visuals on their own without the heater so you can enjoy the ambience all year round. A stylish remote handset is supplied, and a 7-day programmer lets you set precise days and times for the fire to operate.

Heat and running cost

A thermostatic heater provides instant, controllable warmth at the press of a button, with 100% efficiency at source. Using a late 2025 UK electricity price of around 25p per kWh, a 2 kW heater costs roughly 50p per hour on full heat. Running the flame effect alone uses only a fraction of that, so you can keep the glow going for very little. The unit is designed for safe everyday use with a cool glass front.

Take a look at the full specifications below, or browse our wider collection to find the perfect fit for your home.

Specifications

• Dimensions (Depth x Width x Height): 301 x 2032 x 611 mm
• Heat Output: 0.75-1.5kW
• Colour: Black