Flavel Proflame 1600 Electric Fire

The Flavel Proflame 1600 Electric Fire brings a striking sense of occasion to any modern interior, designed from the ground up to sit at the heart of a feature wall. Its expansive landscape glass front delivers a wide, immersive flame picture that draws the eye and anchors the room. Blending intelligent technology with a refined, contemporary finish, this fire creates a warm, inviting glow whether or not the heat is switched on. It is an ideal choice for anyone wanting a polished centrepiece that complements both bold and understated decor.

Discover more in our range of media wall electric fires.

Designed for media walls

Built for seamless integration, the Proflame 1600 recesses neatly into a stud wall or purpose-built media unit for a flush, built-in appearance. Plan your aperture around the unit's dimensions of 300mm deep, 1607mm wide and 600mm high so the fire seats cleanly within your stud framework. As an electric appliance there is no flue or chimney required, which keeps installation straightforward and frees up your design options. Position a television above with confidence; because there is no real combustion, the unit produces no smoke or fumes, though we always recommend following the manufacturer guidance on clearances and routing the supply to a suitable spur.

Flame realism and control

Energy-efficient LED technology powers a vivid, lifelike flame across a Natural Oak fuel bed. Each split log is individually modelled with genuine bark texture, grain, knots and charred touches, lending real handcrafted character to the display. With adjustable flame speed you can shift the effect from calm and gentle to lively and dynamic, while Colour Smart settings let you switch between flame, ember and log colour modes to suit your mood. The flame can run independently of the heat, perfect for warmer months, and everything is controlled via the handset remote, the iOS and Android app, or voice through Amazon Alexa and Google Assistant.

Heat and running cost

A thermostatic heater lets you set and maintain a comfortable temperature with ease. Based on a UK rate of around 25p per kWh in late 2025, running costs stay predictable, and choosing flame-only operation gives you all the ambience for very little outlay since the heater is off. The cool glass front and surface make this a reassuring option for family homes.

Take a closer look at the full specification below, or browse our wider collection to find the perfect fire for your space.

Specifications

• Dimensions (Depth x Width x Height): 300 x 1607 x 600 mm
• Heat Output: 1.8kW
• Warranty: 3 Years Manufacturer Backed Warranty