Flavel Proflame 1250 Electric Fire

The Flavel Proflame 1250 Electric Fire is a beautifully proportioned centrepiece built to slot seamlessly into a contemporary media wall. With its sleek lines and immersive flame picture, it delivers a genuine focal point that warms both the room and the atmosphere. Whether you want a softly glowing backdrop behind a wall-mounted television or a bold statement on its own, this fire brings depth, character and a real sense of occasion. It is the kind of feature that transforms an ordinary living space into something memorable.

Designed for media walls

Engineered specifically for built-in installation, the Proflame 1250 sits flush within a recessed aperture for a clean, integrated finish. Measuring 300mm deep, 1257mm wide and 600mm high, the dimensions make it straightforward to plan your stud framework and opening before fitting. As an electric model it needs no flue or chimney, so positioning is flexible and venting is never a concern. It simply requires a suitable mains electrical supply nearby, and because it runs cool at the surface, mounting a television above is well suited to this design. For more options, explore our full range of media wall electric fires.

Flame realism and control

The flame effect is powered by energy-efficient LED technology, producing a vivid and lifelike display across a Natural Oak fuel bed. Each split log is finished with authentic bark, knots, grain and charred detailing for a convincingly natural look. Colour Smart technology lets you choose from a range of preset flame, ember and log shades, while full flame speed adjustment moves the effect from calm and gentle to brisk and lively. A flame-only setting means you can enjoy the visual ambience without heat during warmer months. Control everything by handset, manually, or through the iOS and Android app, with voice support via Amazon Alexa and Google Assistant.

Heat and running cost

A thermostatic heater keeps your room at a comfortable, consistent temperature, and the cool-touch surface adds reassurance for family homes. Based on a typical UK electricity rate of around 25p per kWh in late 2025, running costs are easy to estimate against the heat output you select. When you switch to flame-only mode, the LED display draws very little power, so you can keep the ambience going at minimal cost throughout the year.

Take a look at the full specifications below to plan your installation, or browse our wider collection to find the ideal fire for your home.

Specifications

• Dimensions (Depth x Width x Height): 300 x 1257 x 600 mm
• Heat Output: 1.8kW
• Warranty: 3 Years Manufacturer Backed Warranty