Flavel Proflame 1000 Electric Fire

The Flavel Proflame 1000 Electric Fire brings a confident sense of style to any modern interior, making it a natural choice for a feature wall. Built to sit at the heart of your living space, it pairs a deeply realistic flame display with clean contemporary lines. Whether you want gentle background ambience or a striking visual centrepiece, this fire delivers warmth and atmosphere with ease. It is one of the standout options among our media wall electric fires for homeowners who want both beauty and smart functionality.

Designed for media walls

This model is created to recess neatly into a media wall, giving you that flush, built-in look that suits today's homes. With dimensions of 300mm deep, 1007mm wide and 600mm high, you can plan your aperture accurately before installation. As an electric fire, it requires no flue or chimney, which keeps the build simpler and opens up more flexibility in where you position it. Because it runs on LED technology with a cool surface, it is well suited to installations with a television mounted above, although you should always follow the manufacturer's clearance and electrical guidance during fitting.

Flame realism and control

At the centre of this fire is a Natural Oak fuel bed, featuring individually modelled split logs with genuine bark texture, knots, grain and charred detailing for a handcrafted finish. The energy-efficient LED flames create a vivid, lifelike effect, and you can run the flame picture on its own without heat, which is ideal through the warmer months. Colour Smart technology lets you shift the flame, ember bed and log tones across a range of pre-set modes, while full flame speed control lets you move from a calm, slow glow to something brighter and livelier. Operate everything by hand, through the supplied handset, or via the Smart App on iOS and Android, with voice control supported through Amazon Alexa and Google Assistant.

Heat and running cost

The integrated thermostatic heater lets you set and maintain a comfortable temperature in your room. Based on a UK electricity price of around 25p per kWh in late 2025, you can estimate the cost of heating against the kilowatt output once installed. Used in flame-only mode, running costs stay very low, so you can enjoy the visual effect all year without significant expense. The cool surface adds peace of mind in busy family homes.

Browse the full specification below to plan your installation, or explore our wider collection to find the right fire for your space.

Specifications

• Dimensions (Depth x Width x Height): 300 x 1007 x 600 mm
• Heat Output: 1.8kW
• Warranty: 3 Years Manufacturer Backed Warranty