ACR Seren 70 Electric Fire

The ACR Seren 70 Electric Fire is a compact statement piece built for the heart of a contemporary living space. Using advanced LCD flame technology, it conjures dancing flames, softly glowing embers and the gentle crackle of a real fire, all without a single log. Its slim, recessed profile slots neatly into smaller wall areas, giving you a flush, built-in finish that feels considered rather than added on. The result is genuine fireside atmosphere wrapped in a clean, modern silhouette.

Whether your room leans minimalist or relaxed and cosy, the Seren 70 settles in beautifully and lifts the whole space.

Designed for media walls

This fire is one of our favourite options for a feature wall build, and it sits comfortably within our range of media wall electric fires. The recessed design means it tucks into the wall for a frameless, flush appearance, so there are no bulky surrounds to interrupt the lines of your stud work. To plan your aperture, the unit measures 319mm deep, 822mm wide and 618mm high, so you can frame the opening accurately before plasterboarding. Being fully electric, it needs only a suitable mains supply and requires no flue or chimney, which keeps installation straightforward. If you plan to mount a TV above, allow sensible clearance and follow the screen manufacturer's heat guidance.

Flame realism and control

The LED flame display moves with a natural, flickering rhythm across a glowing fuel bed, delivering depth and warmth that rivals a wood burner. A handy flame-only mode lets you enjoy the visual effect through milder months without producing heat, ideal for spring and summer evenings. Everything is adjustable, with flame brightness, sound and heat managed via remote control or mobile app, so you can set the mood from the sofa.

Heat and running cost

A thermostatic heater offers up to 1.5kW of warmth on demand, keeping your room cosy when you want it. At a typical late 2025 UK electricity rate of around 25p per kWh, running the heater at full output costs roughly 38p per hour, while flame-only operation uses very little power for affordable ambiance all year round. The cool-touch surface adds peace of mind in family rooms.

Take a look at the full specification below, or browse our wider range to find the perfect fire for your home.

Specifications

• Dimensions (Depth x Width x Height): 319 x 822 x 618 mm
• Heat Output: 1.5Kw
• Warranty: 2 Years Manufacturer Backed Warranty